Privacy policy

Last updated: July 7, 2026

This Privacy Policy describes how merlinlamps inc (the "Company", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from merlinlamps.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

HOW WE COLLECT AND USE YOUR PERSONAL INFORMATION

To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us. In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

WHAT PERSONAL INFORMATION WE COLLECT

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we are referring to information that identifies, relates to, describes, or can be associated with you.

Information We Collect Directly from You. Information that you directly submit to us through our Services may include:
- Contact details, including your name, address, phone number, and email.
- Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information, including your username, password, and other information used for account security.
- Customer support information, including the information you choose to include in communications with us.
You may elect not to provide certain information, but doing so may prevent you from using or accessing some features.

Information We Collect through Cookies. We also automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

Information We Obtain from Third Parties. We may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:
- Companies that support our Site and Services, such as Shopify.
- Payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment and fulfill your orders.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy.

HOW WE USE YOUR PERSONAL INFORMATION

- Providing Products and Services. To process your payments, fulfill your orders, send notifications related to your account, purchases, returns, exchanges, or other transactions, create and manage your account, arrange shipping, facilitate returns and exchanges, and enable you to post reviews.
- Marketing and Advertising. To send you marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you advertisements for products or services.
- Security and Fraud Prevention. To detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you register an account, you are responsible for keeping your account credentials safe.
- Communicating with You. To provide customer support and improve our Services.

We use Cookies to power and improve our Site and Services (including to remember your actions and preferences), and to run analytics and better understand user interaction with the Services. For specific information about the Cookies used to power our store with Shopify, see https://www.shopify.com/legal/cookies. Most browsers accept Cookies by default, but you can set your browser to remove or reject Cookies. Please note that removing or blocking Cookies can negatively impact your experience and may cause some features to work incorrectly or become unavailable.

HOW WE DISCLOSE PERSONAL INFORMATION

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
- With vendors or third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
- With business and marketing partners to provide services and advertise to you. Our partners will use your information in accordance with their own privacy notices.
- When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
- With our affiliates or within our corporate group.
- In connection with a business transaction such as a merger or bankruptcy; to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests); to enforce any applicable terms of service; and to protect or defend the Services, our rights, and the rights of our users or others.

We do not sell your personal information, and we do not share your personal information for cross-context behavioral advertising, as those terms are defined by applicable law.

USER-GENERATED CONTENT

The Services may enable you to post product reviews and other user-generated content. If you choose to submit such content to any public area of the Services, it will be considered "public" and accessible by anyone, including us. We are not responsible for the privacy, security, or accuracy of any information you make publicly available.

THIRD-PARTY WEBSITES AND LINKS

Our Site may provide links to websites or online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies. We do not guarantee and are not responsible for the privacy or security of such sites. Our inclusion of any links does not imply endorsement of the content on such platforms.

CHILDREN'S DATA

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the details below to request that it be deleted.

SECURITY AND RETENTION OF YOUR INFORMATION

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Any information you send us may not be secure while in transit; we recommend that you not use unsecure channels to communicate sensitive information to us. How long we retain your personal information depends on factors such as whether we need it to provide the Services, maintain your account, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

YOUR RIGHTS AND CHOICES

Depending on where you live, you may have some or all of the following rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances:
- Right to Access / Know: to request access to the personal information we hold about you, including how we use and share it.
- Right to Delete: to request that we delete personal information we maintain about you.
- Right to Correct: to request that we correct inaccurate personal information we maintain about you.
- Right of Portability: to receive a copy of the personal information we hold about you and, in certain circumstances, to request that we transfer it to a third party.
- Managing Communication Preferences: you may opt out of promotional emails at any time by using the unsubscribe option in our emails. If you opt out, we may still send you non-promotional emails about your account or orders.

You may exercise these rights by contacting us using the details below. We will not discriminate against you for exercising any of these rights. We may need to verify your identity before responding.

COMPLAINTS

If you have complaints about how we process your personal information, please contact us using the details below. If you are not satisfied with our response, depending on where you live you may have the right to lodge your complaint with your local data protection authority (for example, UK residents may contact the ICO at https://ico.org.uk/make-a-complaint/).

INTERNATIONAL USERS

Please note that we may transfer, store, and process your personal information outside the country you live in, including the United States. If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or equivalent contracts issued by the relevant competent authority of the UK, unless the transfer is to a country determined to provide an adequate level of protection.

AUTOMATED DECISION-MAKING

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using personal information.

CONTACT

Should you have any questions about our privacy practices or this Privacy Policy, or to exercise any of the rights available to you, please contact us at:

merlinlamps inc
3899 N Jackson St
Denver, CO 80205
United States
Email: info@merlinlamps.com

Last updated: July 7, 2026